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TC Group Solutions sets up a Smart Store in Germany and launches its new APP to audit the point of sales
  • TC Group Solutions, a leading company in BIG DATA and Retail Intelligence, sets up a Smart Store at the fair EuroCis in Germany  (Düsseldorf, 27th February-1st March).

  • The Smart Store allows visitors to find out and try on site the benefits which technology and BIG DATA can bring to a retail business.

    TC-Check is the new APP that the company will launch to the market to audit and check in real-time the status of a points of sale 

 

TC Group Solutions participates, for the fifth time, at the EuroCis trade show (Düsseldorf, 27th February-1st March) where it is going to set up, in a 30-sqm stand, a commercial space with internal and external traffic counters, wi-fi receivers and clients’ segmentation devices. Therefore, visitors can get in touch and try in real-time all the benefits brought by technology and Retail Intelligence.

Throughout different screens placed in the store, the visitors at TC Group booth will be able to monitor in real time the customer's behavior within the point of sale: how many potential customers pass by the store windows, how many of them enter the store, in which direction they move... At the cashier area, an intelligent camera hidden in a product display will detect the viewer's gender (whether they are male or female), and from which age range they come from.

These data are also available through the TC Analytics APP. This application compares, in an easy-to-use balanced scorecard, the retail business’ main KPIs: external traffic, customer entries, attraction and conversion ratios, dwell time, size and value of the shopping cart, etc.

On the other hand, TC Group Solutions will take advantage of its participation in the trade to launch its new a Software & APP solution TC-Check, which is able to audit, monitor and analyze the status of the points of sale in real-time.

"Your store always ready to make the most of its potential" is the motto of that new product and service offered by TC Group Solutions. TC-Check allows the manager of a store chain or franchises to control the general status of their stores through easy, visual and quick audits. The main objective is to know in real time where a sales opportunity has been lost, where a system had fail or where more stock is needed, in order to take quick actions to solve them and increase the profitability of the points of sale.

Stéphane Casimir, the Int'l. Development Managet at TC Group Solutions, is going to participate as an expert in the Omnichannel Forum program by giving a conference on how to use the ‘Big Data and the Retail Intelligence to increase the profitability of your business' (Wenesday 28th February at 11h).

More about TC Group Solutions

Founded in 2007, today TC Group Solutions leads the market in the development of all types of solutions for collecting and analysing BIG DATA inside and outside commercial establishments.

With its central office in Barcelona, and owned branches in Paris, Milan and NY, TC Group Solutions is now present in more than 40 countries, with over 15,000 sensors installed around the world.

 

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The 'Black Friday' has come to Europe to stay
  • A study based on five European commercial cities, showshow the pedestrian traffic has increased by 6% compared to the previous year throughout the week of Black Friday.

           

The Black Friday, which is a day dedicated to exceptional discounts, turned into a week of special deals called Black Week, increasing the pedestrian traffic on major European shopping streets. It is increasingly evident that even Europeans take advantage of these dates to make their pending purchases and even anticipate Christmas gifts.

 Black Friday 2017 Europe

Madrid isthe commercial capital that has managed to generate the highest rate of pedestrian traffic. The city has increased by 5.19% over the previous year, with an average number of 45,185 pedestrians walking in its commercial streets along the week.

Barcelona, with an average number of 42,266 pedestrians and an increase of 3.95%, is positioned as the second city with more pedestrian traffic.

Milan has also gained pedestrian traffic on commercial streets, reaching an average of 39,851 pedestrians during the Black Week.

Paris and Lisbon are the capitals where this increase was most noticeable: 9.84% and 9.25% respectively, which means an average of 36,652 and 39,445 pedestrians walking along its commercial streets.

The results of this pedestrian traffic analysis not only confirm the success of Black Friday in Europe, but also show that shopping streets continue to attract many enthusiasts and are preferred over malls and shopping centers, at least with mild temperatures.


More about TC Group Solutions

Founded in 2007 as T-Cuento Soluciones, today TC Group Solutions leads the market in the development of all types of solutions for collecting and analyzing BIG DATA inside and outside commercial establishments.

With its central office in Barcelona, and owned branches in Paris, Milan and Bogota, TC Group Solutions is now present in more than 40 countries around 4 continents, with over 15,000 sensors installed, directly or through exclusive trusted distributors.

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Barcelona recovers pedestrian traffic despite the attack

Barcelona recovers pedestrian traffic despite the attack

An analysis carried out by TC Group Solutions, a company who’s specialized in Big Data and Retail Intelligence, shows that after the terrorist attack, the city of Barcelona only need one week to recover the pedestrian flow of its most commercial roads.

The pedestrian flow of Barcelona continues to go well despite the attack on the Rambla on August 17th. This is demonstrated by study of TC Group Solutions, a company who’s is specialized in analyzing Big Data and Retail Intelligence.

The loss of tourist flow due to the attack is a major concern for the tourist and commercial sector. Most cities that have suffered a terrorist attack have faced a major drop in retail sales.

Pedestrian flow

As already mentioned in a press release last year by TC Group Solutions, "after the Paris attack, the pedestrian flow of adjacent commercial roads fell by 8,16% in just one year (between 2015 and 2016 ) ".

However, this is not the case of the Catalan capital - at least according to the data released in this analysis, which encloses 12 very important commercial streets in the area, where "only one week has passed to recover the stability of the pedestrian flow of the first fifteen days of August".

This study analyzes the evolution of pedestrian traffic, week by week, of commercial streets near the center of the attack, comparing them and to the same week of the previous year. In addition, it also compares the number of conversions in sales in the city during the month of August.

Average pedestrian traffic variation 2017 VS 2016

Week 14/08 to 20/08 = -9'62%

Week 21/08 to 28/08 =  1,32%

Week 29/08 to 03/09 =  0,93%

If we refer to the week before the attack (August 7th to 13th in August), it can be seen that, on the days of the attack, there was a global drop in the pedestrian crossing of -20,44 on the 12 roads included in the study (that, in some of them, reaches up to 41%). The following week, this decline fell by -11.31% and, at the end of August, it has returned to the normal average: the number of pedestrians has increased, compared to the week in question, by a 6.13 %.

In return, if we take as reference the data of the previous year, these same roads suffered a drop in pedestrian traffic of 9.62% in the week of August 17, and an increase of 1.32% the following week.

Commercial activities

Commercial activity, measured in sales-conversion ratios, has also recovered very quickly. The conversion ratio calculates the percentage of people entering a store and completing a purchase, and which of them instead leaves the store without buying anything. According to the results of the study, after a drop of -1.44 points during the week of the terrorist attack, there were clear improvements of 0.29 and 0.88 points respectively the following week.

 

This study by TC Group Solutions has highlighted Barcelona's overcoming capability and the contribution of the tourism and commercial sector to rapidly return the normality of the entire city.
More about TC Group Solutions

More about TC Group Solutions

Founded in 2007 as T-Cuento Soluciones, today TC Group Solutions leads the market in the development of all types of solutions for collecting and analysing BIG DATA inside and outside commercial establishments.

With its central office in Barcelona, and owned branches in Paris, Milan and Bogota, TC Group Solutions is now present in more than 20 countries around 4 continents, with over 10,000 sensors installed, directly or through exclusive trusted distributors.

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TC Group Solutions restructures the expansion department to adress a new internationalization process
  • TC Group Solutions consolidates the international department to face a new expansion stage, and it hires Stéphane Casimir as International Trading Director.
    Created in June 2015, the International Development department of TC Group Solutions evolves a team of 12 people working on more than 40 countries in four continents.   

 

TC Group Solutions, leader in Big Data and Retail Intelligence solutions, strengthens he department in charge of the International Development to face a new expansion phase. Today, the company has more than 15,000 sensors in 40 countries on four continents, and it offer its services from headquarter in Barcelona, its owned delegations in Paris, Milan and Colombia and the administrative representations in New York, Buenos Aires and Rabat.

For this new phase, TC Group hires Stéphane Casimir as International Trading Director.  For 12 years in London, Casimir was accounted for the French market in a B2B software enterprise and he also managed sales in Italy, Germany and Eastern Europe, as well as the clients in the US, South Africa and Middle East.  Casimir has a long experience in opening new international markets for recognized multinational companies as Coca-Cola and Accord Hotels’ chain.

The aim of hiring him lays in the objective of consolidating the brand’s name TC Group Solutions in the countries where the company is already present, as well as dealing with the opening of new delegation in countries such as the United Kingdom and Germany.  

More about TC Group Solutions

Born as T-Cuento Soluciones in 2007, today TC Group Solutions analyses BIG DATA that interact with Retail’s organizations.

With the head office in Barcelona and other owned branches in Paris, Milan and Bogota,   TC Group Solutions is present in more than 25 countries of four main lands, with more than 15.000 installed sensors which are collecting millions of data, anonymous and aggregated, about the people behavior and flow around the world.

 

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63% of customers entering a store leave empty-handed

For the second consecutive year, TC Group Solutions, leader in developing all types of solutions for collecting, storing, processing and analyzing the BIG DATA that interacts within Retail organizations, has produced the BIG DATA Report about the Consumers’ Behavior 2016.

The BIG DATA Report about the Consumers’ Behavior 2016 by TC Group Solutions analyzes the consumers’ attitudes on the shopping streets of 23 Spanish cities with more than 200,000 inhabitants, starting from the thousands of data that are obtained daily from more than 2,000 sensors that the company has installed in them.

The objective of the study is to help understand the behavior of consumers as well as the performances of the different cities, areas and commercial streets of the country: their pedestrian’s flow, the days and the hours of peak and lowest affluence, or the cost per potential client derived from the real estate’s rental prices. The report also incorporates a chapter entirely devoted to consumers’ behavior within stores in the FASHION sector: how many of them enter the shop, what days of the week and at what time, how many buy and how many leavewithout making a purchase.

Dr. Carlos Torrecillas, Professor of the Marketing Management Department at ESADE and author of the study’s prologue, welcomed the presentation that took place in Madrid at the Círculo de Bellas Artes. With his lecture titled “VUCA BIG DATA and the Concorde: flying over the storms” the professor revealed that “in a “VUCA” world (Volatile, Uncertain, Complex and Ambiguous) it is necessary to be able to obtain and process large amount of data and, in addition, to visualize them in a way that allows a quick analysis and understanding in order to make rapid professional/strategic decisions in such changing environment.”

The founder and CEO of TC Group Solutions, Álvaro Angulo, emphasized that this study “makes it possible to turn data into useful information for decision makers in retail, from choosing the best location, to aspects related to the point of sales management with the objective to improve cost effectiveness.”

Marta Fernández Melgarejo, marketing director at TC Group Solutions, was responsible for representing the results of the study, which revealed that 63% of customers entering a store, leave empty-handed, or that in Gran Vía in Madrid, a store of 80m² is paying 2.8 euro cents per potential customer, while in Paseo the Gracia in Barcelona, it would pay 3.4 euro cents.

 

THE PEDESTRIAN TRAFFIC

The first out of four chapters that complete the report, presents the behavior of the pedestrian traffic (where it moves, what days of the week, at what times...) on the commercial streets of Spain, classified in three groups of cities, according to the number of inhabitants: Barcelona and Madrid, studied one by one; Valencia, Seville, Bilbao, Zaragoza and Malaga, studied all together; La Coruña, Vigo, Oviedo, Santander, San Sebastián, Pamplona, Valladolid, Salamanca, Alicante, Murcia, Cordoba, Cadiz, Granada, Palma de Mallorca, Tenerife and Las Palmas, also studied simultaneously.

Comparing the two largest Spanish cities, Madrid and Barcelona, it is possible to notice that while in the capital the traffic was growing up during the years, thanks to the good results of the first quarter, in Barcelona the average daily traffic was, every moth, lower than the previous year. Taking into consideration the whole year, the traffic on Madrid’s main shopping streets grow by 22% with January being the month with the highest traffic thanks to the sales, with a daily average of 6,031 pedestrians. On the other hand, the evolution of the pedestrian traffic on the commercial streets of Barcelona remained very similar to the previous year and comprehensively it only grew by 1.38% during the year. The best month in the Catalan city was September, with a daily average of 5,951 passers-by.

The days with the highest flow were January 4th in Madrid ¡, with 8,047 pedestrians and again April 23rd in Barcelona with 8,331, a figure which places itself slightly below the one of the previous year.

The five regional metropolis accounting from 300,000 to one million inhabitants, Valencia, Seville, Bilbao, Zaragoza and Málaga, in 2016 increased foot traffic of their commercial streets by 4.33%, reaching an annual daily average of 4,210 pedestrians, with inter-annual growth in all months of the year apart from July, which suffered a drop of 2.09% compared to 2015.

This year the Christmas period replaces Easter in this city, given that December was the month that he recorded the most traffic in 2016, with 4,588 medium pedestrians, gaining the position of March the winner of 2015.

In the cities accounting between 200,000 and 300,000 inhabitants, La Coruña, Vigo, Oviedo, Santander, San Sebastian, Pamplona, Valladolid, Salamanca, Alicante, Murcia, Cordoba, Cadiz, Granada, Palma de Mallorca, Tenerife and Las Palmas the average of passers-by increased by 13.75% improving the amount of every month of the year respect to the previous, reaching 3,958 of daily annual average pedestrians. The best month was again December, with an average of 5,225 passers-by and, 7.64% more than 2015.

 

THE COST PER POTENTIAL CLIENT

The second chapter of the report deeply studies one of the most representative streets of each group: the traffic and inflow evolution according to the hours of the day, the days of the week, rental prices of the commercial premises and, consequently, the Cost per Potential Client of each one, based on the calculation of the published rental prices of commercial premises (€/m²/month) and the monthly pedestrians’ average of the exercise. Thus, the Gran Vía in Madrid substantially improved the potential profitability of its commercial premises thanks to the improvement of the average traffic: the stable rents’ average together with the strong increment of the traffic make it possible that the cost per potential client of 2016 amounted to 2.88 euro cents, compared to the 3.5 euro cents in 2015.

 

VISITOR CONVERSION RATE AND CUSTOMER CONVERSION RATE

The third chapter of the report analyzes the customers’ buying intention, an indicator that the company defines as the visitor conversion rate, in order to calculate the percentage of passers-by (potential clients) that actually enter a store.


In 2016 Barcelona has gained appeal among consumers (9%) compare to the previous year, although, Madrid still performs better (9.75%). However, if we take into consideration the Customer conversion rate, which measures the percentage of visitors to a shop that end up making a purchase, the stores in Barcelona achieved an average of 34.42% reaching a conversion 2 points higher than Madrid (32.34%).

 

FASHION AND ACCESSORIES

TC Group Solutions has dedicated the last chapter of the study to the analysis of consumers’ behavior within the fashion and accessories sector in the different metropolis.

According to the Report, Barcelona is positioned as Spanish fashion capital, with an average of 142 customers per day compared to 124 in Madrid, 102 in the cities of Group I and 56 in the cities of Group III.

These are some of the conclusions drawn from the second BIG DATA Report about the Consumers Behavior published by TC Group Solutions and made from aggregated BIG DATA calculations based on the thousands of data that are obtained daily from the sensors the company has installed throughout the 360 shopping streets of the 23 Spanish cities with more than 200,000 inhabitants.

 

 

MORE ABOUT TC GROUP SOLUTIONS

Born as T-Cuento Soluciones in 2007, today TC Group Solutions analyses BIG DATA that interact with Retail’s organizations.

With the head office in Barcelona and other owned branches in Paris, Milan and Bogota,   TC Group Solutions is present in more than 25 countries of four main lands, with more than 15.000 installed sensors which are collecting millions of data, anonymous and aggregated, about the people behavior and flow around the world.

 

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TC Group presents the first BIG DATA Report about the Consumer Behavior

The average traffic in Madrid rises by 3.9% and by the 7.8% in Barcelona. The 35% of the clients that enter in a store end up buying something. It cost the same obtain a client in Paseo de Gracia, in Barcelona and in the Av. Maisonnave of Alicante.


The ecommerce online platforms, the possibility of buying throughout the mobile applications and other technologies have brought a structural change in the retail sector which, in turn, has caused a rise of the demand in the “preferred locations”.


With this hypothesis as starting point and using the 6.000 and more data collected by the installed sensors inside and outside in the Spanish commercial establishments, the company TC Group Solutions has elaborated a BIG DATA study about the consumer behavior in the commercial street along 2015. This allows organization to know the average value of the pedestrian traffic and other indicators as the cost per potential client, the attraction and conversion rate, in order to calculate the profitability of the street and the commercial site in concrete.


The Dr. Carlos Torrecillas, professor Appointed of the Marketing Direction Department at ESADE, is the author of the study’s prologue that also gave the introducing and welcoming speech at the presentation. With his conference titled “From dowsers to ultrasounds” he gave prestige to the study, arguing that “the water seekers have become professional figures thanks to TC Group that - with its BIG DATA systems able to read and combine billion of data coming from different sources such as pedestrian traffic, the commercial spaces’ rent prices, the clients’ entrance in the stores and the sales tickets – is able to offer real data, a GPS, of what is happening in the Spanish commercial streets, information – he said – that till now was not available and therefore, it can be compared to the dowsers’ water research”.


Then, the founder and CEO of TC Group Solutions, Álvaro Angulo, underlined the general goal of study which consists in “provide a real radiography of the pedestrian traffic behavior in the Spanish commercial streets, creating useful information to the management of the commercial location according to their profitability, activity sector and commercial brand”.


In its turn, Marta Fernández Melgarejo, marketing director of TC Group Solutions, presented the study’s results that have been separated in four different chapters, in order to show the information that a good management of Big Data can generate.


The first chapter collects the data about the pedestrian traffic behavior in the Spanish commercial streets in 2015 respect to 2014, underlining e clear difference between Madrid and Barcelona. Meanwhile in the capital the traffic increased among the year, thanks to the good results of the first trimester, in Barcelona each month the average daily traffic was lower than the previous exercise. During the totality of the year, the monthly traffic rose by 3.9% in Madrid and decreased by 7.8% in Barcelona. In the capital, the traffic started the year re-launching for three times the double of the amount between January and March. From July to October, the pedestrian average in Madrid has been low, to come back rising in November and December.


The best month in Madrid was December, when the commercial streets in the capital counted a daily average of 5,673 people passing by. In Barcelona it was May, with 6,031 pedestrians. The week with the best pedestrian traffic in Madrid was precisely the last of the leap year (number 53) with an average of 6,396 daily pedestrians in the commercial streets of the city. In Barcelona it was the Sant Jordi week, saint of Catalonia (23rd of April), with an average of 6,486 pedestrians. In both the cities the lower traffic was concentrated in the week of August.


Wednesday 30th of December was the day with the higher traffic in Madrid in 2015, with 7,761 pedestrians as average in the commercial streets of the city; in Barcelona the record was again signed by Thursday 23rd of April, festivity of Sant Jordi, with 8.896 pedestrians as average in the principal commercial streets of the Catalonian city, even if it lowers by 5.9% respect to the previous year.
In the days in which the activity of the commercial streets reached the lowest level in Madrid and Barcelona, the traffic amounts to 2.500 pedestrians. In the capital, the lowest traffic was registered Sunday 16th of August, with 2,471 pedestrians, while in Barcelona the minimum was registered Sunday 1st of February, with 2,478pedestrians.


The “BIG DATA Report about the Consumer Behavior 2015” permits to know also the results of the pedestrian traffic grouping them (II Group of the Report) according to the five regional metropolises between 300,000 to 1billion habitants: Valencia, Sevilla, Bilbao, Zaragoza and Málaga. This group has seen the pedestrian traffic lowering by a 2% in 2015.


The cities classified in the III Group (cities between 200,000 and 300,000 habitants: La Coruña, Vigo, Oviedo, Santander, San Sebastián, Pamplona, Valladolid, Salamanca, Alicante, Murcia, Córdoba, Cádiz, Granada, Palma de Mallorca, Tenerife and Las Palmas) lowered by 7.1% their pedestrian traffic respect to 2014, till an average of 3,479 people per day in the commercial streets. The evolution of these cities was negative in all the months, even if the fall was braking thanks to the following months of commercial exercise, that fall only by the 2.2% in November and 1.7% in December.


COST PER POTENTIAL CLIENT


The cost per potential client is a data which allows a brand or a retail chain to identify the profitability of a determined area or location in the Gran Vía Madrileña, the cost per potential client in 2015 settled at 3,5 euro cents, taking into account the average pedestrians ratio (16,766 people a day) and a reference rent price of €220 per month per squares meters.


On the other on Paseo de Gracia, one of the principal streets of Barcelona, the cost per potential client lower by 2,6 euro cents in 2015, taking into account the average rent price of €230 per squares meters in the local in the Barcelonese street and the number of pedestrians which every day pass by them: an average of 23,442 pedestrians.


ATTRACTION RATE


The second chapter of the Report is dedicated to the purchase intention of the consumers, an indicator that the company defines as the attraction rate, calculated throughout the pedestrian traffic that pass in front of a certain commercial position and the real number of people who enters the store.


While the commercial street of Barcelona in 2015 lowered their number of pedestrians respect to 2014, the capacity of attraction of the store was relatively higher. The attraction rate in the Catalonian capital reached an annual average of 18.6% respect to the 17.1% of the previous year.


In Madrid, on the other hand, the traffic rose but the ratio of the pedestrians which enter the store lowered from the average of 17.3% in 2014 to 9.5% in 2015. January in Madrid was the month with the best attraction traffic, with a 14.4% total of pedestrians; nevertheless it lowered respect to the 14.5% of the attraction rate of the previous year. In the commercial streets of Barcelona, the highest attraction rate, of 24.8% of the total traffic, was obtained in July.


The conversion rate that measure the number of visitors of a store that ends up purchasing something, settled at 41.68% in February 2015 in Barcelona. On the other hand, in the period from July to September it registered the worst conversion rate of the Catalonian city, respectively with a 29.41%, a 29.86% and a 28.19%. In November and December, the percentage of the clients in the commercial streets of Barcelona that realized a purchase did not outmatch the 35%, while in the same period of the previous year it passed the 40%. In Madrid, meanwhile, the highest pic in terms of conversion was registered in December, when the ratio of buyers settled at 41.97% of the clients. In the capital, May noticed the lowest conversion rate of 2015, with a 30.46%.


CONVERSION RATE


Fashion Sector
TC Group has designated the last chapter of the study to the analysis of the consumer’s behaviors for fashion and accessories brands in the different metropolis.


Therefore, in Madrid, the quantity of pedestrian that felt persuade by the commercial establishment specialized in selling fashion items during 2015 was lower respect to the previous year. For months, the Spanish capital maintained a stable pace lower than 12% in the attraction rate, registering the best result in January (11,6%) and the worst in April (6,9%).


In Barcelona, on the other hand, the quantity of people that passes by a fashion commercial establishment and entered it increased respect to 2014. The city registered several pics during the year, especially in April (46.2%), June (38,8%), and July (43.9%). The month with the highest difference respect to 2014 was September, with an attraction rate that doubled the one of the previous year.


These are just some of the conclusions that is possible to extract from the first BIG DATA Report about the Consumer Behavior elaborated by TC Group Solutions using the extensive data collected by our more than 10,000 sensors installed in stores over 20 countries around the world, along with the thousands of transactions that are carried out daily at our client's points of sale and the rental prices of the commercial premises.


More about TC Group Solutions


Founded in 2007 as T-Cuento Soluciones, today TC Group Solutions leads the market in the development of all types of solutions for collecting and analyzing BIG DATA inside and outside commercial establishments, inside and outside commercial establishments.

After its market entry in Paris in 2011, TC Group Solutions adds in 2015 two new companies to the group: T-Cuento Italia in Milan and Data Retail in Bogota.

Today, TC Group Solutions is present in more than 20 countries around 4 continents with more than 4,500 points of sale installed, directly or through exclusive trusted distributors.

 

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