Where people are spending time inside your store?
Have they walked throughout the whole store?
The Heat Maps device monitors the customer flows within the point of sale to differentiate the more and the less crowded sections in your store. It draws different heat maps, comparable within different periods of time.
You will be able to analyze:
- How the visitor density changes throughout the course of the day, and compare it with a specific day in the past.
- The more and the less visited sections and products in the store.
- The efficiency of the store layout, as well as detect if there are any stopper.
- Which of your sections, products or marketing campaigns attract more visitors.
The hardware devices are completely independent, they do not require access to the DSL connection of the store and they do not interfere with the management system the point of sale has in place.