The artificial intelligence and its potential in the Retail sector


The growing popularity of Artificial Intelligence has revolutionised almost every business sector, including Retail.

At the moment, retailers are taking advantage of this new technology to develop their commercial strategies, improve the efficiency of internal processes and to offer the clients a unique shopping experience.

Consumers are way more exigent with the brands they use, and they are looking for innovative ways to satisfy their needs.

That’s why implementing AI inside the shops can bring a great growth potential to retailers.

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Examples of AI in a brick-and-mortar store

We talked about AI and its great potential in the Retail sector, but let’s have a look at some concrete examples of brands that have successfully implemented AI inside their shops:


The Spanish fashion giant has adopted the Artificial Intelligence to improve the processes in the store. It has done so with Zara, for example: through the brand’s app, the customer can have access to intelligent fitting rooms without the need of standing in line, through an option called “Click&Try”.

Furthermore, some of the stores dispose of a technology that individuates the clothes and assigns a changing room through a screen. This tool allows to improve the customer experience by reducing the waiting times at the changing rooms and it also can help with the inventory of the products inside the store.

With another one of its brands, Stradivarius, Inditex has also launched the first ever Spring/Summer collection made up entirely of clothes and models created by artificial intelligence.


The most famous cosmetic chain of the world also uses AI to improve the experience of its clients in-store, and it does so with the Beauty Mirror: an intelligent mirror that offers personalised recommendation to the customers.

The implementation of this technology allows to create a real-time analysis of the client that interacts with the mirror, considering parameters like age, sex, personal style and so on. The Beauty Mirror also considers other factors like the day of the week or the current weather situation.


With its app called Kreativ, Ikea combines AI with automated training and 3D technologies to offer their clients a virtual replica of every zone of their house by simply scanning them with their phone.

With these functions, customers can try a huge variety of products directly inside their houses, so they can check in real-time if the product (a sofa, a shelf) fits well inside their houses.

The benefits of implementing Artificial Intelligence inside your store:

  • Improves the shopping experience

  • It helps to personalise the offers

  • Optimises the resources and internal processes

  • It gets rid of the barrier between the offline and online channels

  • Improves the brand’s commercial strategy

  • Accelerates the data analysis

Other technologies and tools to implement AI

A-Retail Intelligence systems

People counting sensors permit to visualise data regarding the footfall, the number of clients that enter and exit from a store and the conversion and attraction rates. All of these are essential data to know the current state of a business and to maximise its rentability.

Thanks to Artificial Intelligence, these people counting systems have the capability to offer personalised recommendation for every store, as they base their conclusions on real-time data and the analysis of the store’s record.

In TC Group we count on TC Analytics, an integral and comprehensive Retail Intelligence dashboard that collects vital and real-time data on the customer’s behaviour, compares the state of your stores and permits to visualise the data in a clear way for an improved decisional process.

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