The digital tool that measures pedestrian traffic on commercial streets internationally since 2010.
Measure and compare external traffic on commercial street sections in each city (yearly, monthly, weekly, daily and by time slots).
TC Group Solutions uses the most advanced AI people counting systems on the market to obtain high reliability data about pedestrian traffic of major shopping streets internationally.
TC Street supports the reliability and consistency of its data in a network of more than 10,000 sensors developed since 2010.
By combining a globally unique data history with advanced AI engine training, we can estimate pedestrian flows from major shopping streets with high accuracy.
With TC Street, you will be able to:
Identify the best locations for your store network
Forecast staffing needs
Understand the number of potential customers at each location
Calculate estimated profitability more efficiently
Negotiate rental prices with objective, data-driven criterias
Sensor network specifically developed for measuring traffic pedestrian flow.
If you are interested in TC Street please fill in the form below and we will contact you for a tailor-made solution.
FAQs
How do people counting systems help retailers choose the best store locations?
Understanding pedestrian traffic outside a retail location is essential when evaluating commercial opportunities and selecting the best sites for new stores.
People counting systems measure the volume of potential customers passing in front of a location and help retailers calculate attraction rate—the percentage of pedestrians who enter the store compared to the total external traffic.
This information allows businesses to evaluate the effectiveness of storefronts, entrances, promotional campaigns, and visual merchandising strategies.
Solutions such as TC Street and advanced footfall analytics platforms provide detailed insights into pedestrian behaviour, helping retailers identify high-potential locations and make smarter expansion decisions based on real data rather than assumptions.
Why is it important to Uunderstand pedestrian traffic around my business?
Understanding pedestrian traffic around your business is essential for evaluating the commercial potential of a location and making informed decisions based on real customer behaviour.
By using people counting systems to measure external footfall, businesses can determine how many people pass by their location, identify peak traffic periods, and analyse traffic trends over time.
These insights help retailers assess store attractiveness, optimise marketing campaigns, improve attraction rates, and increase conversion opportunities.
External footfall analysis is also valuable when comparing different commercial areas, selecting new store locations, or evaluating the impact of local events and urban development projects.
In an increasingly competitive market, reliable pedestrian traffic data has become a strategic asset for improving profitability and understanding consumer behaviour.
What is a store attraction rate?
The attraction rate is a key retail KPI that measures a store's ability to convert pedestrian traffic into visits.
It is calculated as the percentage of people who enter a store compared to the total number of pedestrians passing in front of the location.
A high attraction rate indicates that the storefront, window displays, branding, promotions, and overall customer proposition are successfully capturing the attention of potential customers.
By analysing attraction rate alongside conversion rate and footfall data, retailers can identify opportunities to improve storefront performance, increase store visits, and maximise sales potential.
Understanding and optimising attraction rate is essential for retailers seeking to improve customer acquisition and enhance overall store performance.