How to perform a store audit in the multi channel era

2021

As the retail market evolves and becomes increasingly omnichannel oriented, ensuring a consistent and coherent brand image in all sales channels is essential. Nowadays, audits remain the best technique to help maintain those high standards. The more chains grow and the more complex the sales channels become, the more important it is to be always aware of what happens in the physical store.

An effective store audit allows retailers to offer an optimal customer experience.