Retail Intelligence Report 2022 - Sales Edition

2022

Learn about the impact of sales on pedestrian flow and attraction ratios (Spain, France and Italy)

Would you like to know the impact of sales on pedestrian flow and attraction ratios in your region? Do you want to be able to adapt your resources according to the real impact of key discount periods and improve profitability?

The Retail Intelligence Report 2022 - Sales Edition -, based on more than 10,000 counting sensors installed in the shopping streets of major European cities and inside stores, will enable you to learn everything you need to know about the key metrics of your shop.

The aim of this report is to provide you with the key management KPIs during the different sales periods of the year, which will help you make decisions to optimize resources and improve the profitability of your business.

In this Report, you will find...

• External traffic: pedestrians passing in front of the stores at a maximum distance of 5 meters.
  


• Attraction Ratio (AR): percentage of people entering the commercial premises compared to potential customers.
  


• Conversion Ratio (CR): percentages of average tickets of the commercial premises with respect to the number of people entering the premises.
  


• Cost per Potential Customer (CPC): ratio of the cost of renting a 100 m2 store on a specific street to the number of potential customers on that same street.
  

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